/* =========================================================
   ParthTech Media — Google Ads & PPC Services landing page
   Extends the finalised homepage visual system.
   ========================================================= */

.ppc-page{background:var(--paper)}
.ppc-page .site-header{background:linear-gradient(180deg,rgba(7,11,20,.88),rgba(7,11,20,.38) 72%,transparent)}
.ppc-page .site-header.scrolled{background:rgba(7,11,20,.9)}
.ppc-page .mega-category .is-current{color:#fff;padding-left:4px}.ppc-page .mega-category .is-current i{opacity:1;transform:none;color:#79a5ff}
.ppc-page section[id]{scroll-margin-top:150px}
.ppc-page select{font:inherit}
.ppc-page address{font-style:normal}
.ppc-page em{font-style:normal}

/* hero */
.ppc-hero{position:relative;overflow:hidden;padding:132px 0 74px;background:
  radial-gradient(circle at 88% 8%,rgba(47,115,255,.21),transparent 27%),
  radial-gradient(circle at 60% 82%,rgba(88,48,255,.12),transparent 28%),
  #070b14;min-height:clamp(760px,100svh,920px)}
.ppc-grid-bg{position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.024) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.024) 1px,transparent 1px);background-size:64px 64px;mask-image:linear-gradient(to bottom,#000 8%,rgba(0,0,0,.55) 70%,transparent 100%);pointer-events:none}
.ppc-grid-bg:after{content:"";position:absolute;right:-90px;top:120px;width:720px;height:720px;border-radius:50%;border:1px solid rgba(107,151,255,.08);box-shadow:0 0 0 85px rgba(63,104,205,.025),0 0 0 170px rgba(63,104,205,.017),0 0 0 255px rgba(63,104,205,.01)}
.ppc-hero-glow{position:absolute;border-radius:50%;filter:blur(110px);pointer-events:none}.ppc-hero-glow.g1{width:390px;height:390px;background:#1c57dd;right:-110px;top:160px;opacity:.38}.ppc-hero-glow.g2{width:260px;height:260px;background:#6a34ff;left:35%;bottom:40px;opacity:.12}
.ppc-breadcrumb{display:flex;align-items:center;gap:9px;color:#768398;font-size:13.5px;margin-bottom:38px}.ppc-breadcrumb a{transition:color .2s}.ppc-breadcrumb a:hover{color:#fff}.ppc-breadcrumb span[aria-current="page"]{color:#bec9d8}
.ppc-hero-grid{display:grid;grid-template-columns:minmax(0,.96fr) minmax(510px,.84fr);gap:64px;align-items:center}
.ppc-hero-copy{padding:20px 0 0}.ppc-hero-copy .pill{font-size:11.5px;letter-spacing:1.35px}.ppc-hero-copy h1{font:800 clamp(48px,5.3vw,70px)/.97 Manrope,sans-serif;letter-spacing:-4.5px;margin:33px 0 26px;max-width:760px}.ppc-hero-copy h1 span{display:block;color:#73a2ff}.ppc-hero-lead{font-size:18px;line-height:1.7;color:#a7b1bf;max-width:700px;margin:0}
.ppc-hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}.ppc-btn-ghost{color:#eef3fb;border-color:rgba(255,255,255,.22);background:rgba(255,255,255,.035)}.ppc-btn-ghost:hover{background:#fff;color:var(--ink);border-color:#fff}
.ppc-microcopy{font-size:13.5px;line-height:1.6;color:#6f7c8f;max-width:690px;margin:22px 0 0;padding-left:15px;border-left:1px solid rgba(111,156,255,.4)}
.ppc-trustline{display:flex;flex-wrap:wrap;gap:8px;margin-top:27px}.ppc-trustline span{font:600 11.5px/1.2 "Manrope",sans-serif;letter-spacing:.5px;color:#b6c1cf;padding:9px 11px;border:1px solid rgba(255,255,255,.09);border-radius:100px;background:rgba(255,255,255,.025)}.ppc-trustline span:before{content:"✓";color:#92c164;margin-right:7px}

/* hero visual — refined command panel, less text and more premium */
.ppc-control-panel{position:relative;border:1px solid rgba(255,255,255,.11);border-radius:30px;background:linear-gradient(145deg,rgba(255,255,255,.07),rgba(255,255,255,.02));box-shadow:0 42px 120px rgba(0,0,0,.38),inset 0 1px 0 rgba(255,255,255,.055);overflow:hidden;backdrop-filter:blur(18px)}
.ppc-control-panel:before{content:"";position:absolute;inset:-35% -12% auto 38%;height:320px;background:radial-gradient(circle,rgba(47,115,255,.22),transparent 66%);pointer-events:none}.ppc-control-panel:after{content:"";position:absolute;inset:0;pointer-events:none;background:linear-gradient(135deg,rgba(255,255,255,.06),transparent 18%,transparent 72%,rgba(47,115,255,.06))}
.ppc-command-panel{transform-style:preserve-3d}
.ppc-control-head{height:48px;padding:0 19px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid rgba(255,255,255,.09);font:700 11px/1 "Manrope",sans-serif;letter-spacing:1.2px;color:#70809a}.ppc-live{display:flex;align-items:center;gap:7px;color:#7f90a9}.ppc-live i{width:6px;height:6px;border-radius:50%;background:var(--acid);box-shadow:0 0 0 5px rgba(201,255,53,.06)}
.ppc-command-query{position:relative;margin:18px 18px 0;padding:18px 18px 18px 68px;min-height:94px;border:1px solid rgba(255,255,255,.085);border-radius:18px;background:linear-gradient(110deg,rgba(47,115,255,.08),rgba(255,255,255,.022));display:flex;align-items:center;justify-content:space-between;gap:18px;overflow:hidden}.ppc-command-query:after{content:"";position:absolute;right:-45px;top:-70px;width:180px;height:180px;border-radius:50%;border:1px solid rgba(114,167,255,.13);box-shadow:0 0 0 28px rgba(47,115,255,.025),0 0 0 55px rgba(47,115,255,.018)}
.ppc-query-icon{position:absolute;left:20px;top:50%;transform:translateY(-50%);width:33px;height:33px;border:1px solid rgba(114,167,255,.35);border-radius:50%;box-shadow:0 0 24px rgba(47,115,255,.12)}.ppc-query-icon:before{content:"";position:absolute;width:11px;height:11px;border:2px solid #76a5ff;border-radius:50%;left:8px;top:7px}.ppc-query-icon:after{content:"";position:absolute;width:8px;height:2px;background:#76a5ff;transform:rotate(45deg);left:19px;top:20px;border-radius:2px}.ppc-command-query>div:nth-child(2){position:relative;z-index:2;display:grid;gap:4px}.ppc-command-query small{font:700 10px/1 "Manrope",sans-serif;letter-spacing:1.25px;color:#657c9f}.ppc-command-query strong{font:650 17px/1.22 "Manrope",sans-serif;color:#eaf0f9;letter-spacing:-.35px}.ppc-command-query span{font-size:12.5px;line-height:1.5;color:#77859a}.ppc-command-query>b{position:relative;z-index:2;flex:0 0 auto;width:34px;height:34px;border-radius:50%;display:grid;place-items:center;border:1px solid rgba(255,255,255,.08);background:rgba(255,255,255,.03);color:#89adff;font-size:14.5px;font-weight:700}
.ppc-flow-visual{position:relative;padding:23px 19px 30px;display:grid;grid-template-columns:1fr 22px 1fr 22px 1fr 22px 1fr;align-items:center;gap:6px;background:radial-gradient(circle at 50% 30%,rgba(47,115,255,.1),transparent 44%)}
.ppc-flow-node{position:relative;z-index:2;min-height:122px;padding:15px 12px 14px;border:1px solid rgba(255,255,255,.085);border-radius:17px;background:#0c1421;display:flex;flex-direction:column;align-items:flex-start;justify-content:flex-end;overflow:hidden}.ppc-flow-node:before{content:"";position:absolute;inset:-40px;background:radial-gradient(circle at 40% 30%,rgba(47,115,255,.12),transparent 40%);opacity:0;transition:.3s}.ppc-flow-node:hover:before,.ppc-flow-node.active:before{opacity:1}.ppc-flow-node.active{border-color:rgba(95,145,255,.35);box-shadow:inset 0 0 25px rgba(47,115,255,.08)}
.ppc-flow-node i{position:absolute;top:10px;left:10px;font:700 11px "Manrope",sans-serif;color:#5d6b80;font-style:normal}
.ppc-node-icon{position:relative;width:38px;height:38px;border-radius:14px;border:1px solid rgba(114,167,255,.22);background:linear-gradient(180deg,rgba(47,115,255,.14),rgba(255,255,255,.02));box-shadow:inset 0 1px 0 rgba(255,255,255,.04),0 12px 32px rgba(4,9,18,.3);margin-bottom:16px}
.ppc-node-icon:before,.ppc-node-icon:after{content:"";position:absolute}
.ppc-flow-node.search .ppc-node-icon:before{width:13px;height:13px;border:2px solid #79a5ff;border-radius:50%;left:10px;top:8px}
.ppc-flow-node.search .ppc-node-icon:after{width:9px;height:2px;background:#79a5ff;border-radius:2px;transform:rotate(45deg);left:20px;top:22px}
.ppc-flow-node.ads .ppc-node-icon:before{left:10px;top:10px;width:18px;height:18px;border-radius:6px;background:linear-gradient(135deg,#5fb3ff,#2f73ff);clip-path:polygon(22% 50%,50% 22%,78% 50%,50% 78%)}
.ppc-flow-node.ads .ppc-node-icon:after{right:7px;top:7px;width:6px;height:6px;border-radius:50%;background:var(--acid);box-shadow:0 0 10px rgba(201,255,53,.35)}
.ppc-flow-node.landing .ppc-node-icon:before{left:9px;top:9px;width:20px;height:14px;border:2px solid #79a5ff;border-radius:4px}
.ppc-flow-node.landing .ppc-node-icon:after{left:9px;top:25px;width:20px;height:2px;background:#79a5ff;box-shadow:0 -6px 0 rgba(121,165,255,.55)}
.ppc-flow-node.leads .ppc-node-icon:before{left:7px;top:18px;width:10px;height:10px;border-radius:50%;background:#79a5ff;box-shadow:14px 0 0 #79a5ff,7px -9px 0 2px #79a5ff}
.ppc-flow-node.leads .ppc-node-icon:after{left:5px;bottom:8px;width:28px;height:8px;border-radius:8px 8px 10px 10px;background:rgba(121,165,255,.22);border:1px solid rgba(121,165,255,.32)}
.ppc-flow-node strong{font:650 14.5px/1.2 "Manrope",sans-serif;color:#e7edf6}.ppc-flow-node small{font-size:11.5px;color:#657286;margin-top:5px}.ppc-flow-arrow{text-align:center;color:#46628e;font-size:13.5px}
.ppc-signal-line{position:absolute;left:38px;right:38px;bottom:14px;height:1px;background:linear-gradient(90deg,transparent,#2f73ff 15%,#72a7ff 50%,#2f73ff 85%,transparent);opacity:.55}.ppc-signal-line span{position:absolute;top:50%;width:5px;height:5px;border-radius:50%;background:#72a7ff;box-shadow:0 0 12px #72a7ff;animation:ppc-signal 4.8s linear infinite}.ppc-signal-line span:nth-child(2){animation-delay:-.8s}.ppc-signal-line span:nth-child(3){animation-delay:-1.6s}.ppc-signal-line span:nth-child(4){animation-delay:-2.4s}.ppc-signal-line span:nth-child(5){animation-delay:-3.2s}.ppc-signal-line span:nth-child(6){animation-delay:-4s}@keyframes ppc-signal{from{left:0;transform:translate(-50%,-50%)}to{left:100%;transform:translate(-50%,-50%)}}
.ppc-command-insights{margin:0 18px 18px;display:grid;grid-template-columns:repeat(3,1fr);gap:8px}.ppc-command-insights article{min-height:118px;padding:15px;border:1px solid rgba(255,255,255,.075);border-radius:14px;background:rgba(5,10,18,.58);display:flex;flex-direction:column}.ppc-command-insights article>span{font:700 10px/1 "Manrope",sans-serif;letter-spacing:1.15px;color:#63748d;display:flex;align-items:center;gap:6px}.ppc-command-insights strong{font:650 14.5px/1.3 "Manrope",sans-serif;color:#dce5f1;margin-top:auto}.ppc-command-insights small{font-size:11.5px;line-height:1.45;color:#667489;margin-top:6px}.ppc-status-dot{width:6px;height:6px;border-radius:50%;background:var(--acid);box-shadow:0 0 12px rgba(201,255,53,.55)}
.ppc-command-bottom{margin:0 18px 18px;padding:14px 15px;border-top:1px solid rgba(255,255,255,.08);display:flex;align-items:center;justify-content:space-between;gap:18px}.ppc-command-loop{display:flex;align-items:center;gap:7px;min-width:0}.ppc-command-loop span{font:650 10px "Manrope",sans-serif;color:#71819a;white-space:nowrap}.ppc-command-loop i{width:20px;height:1px;background:linear-gradient(90deg,#35598f,#2f73ff);position:relative}.ppc-command-loop i:after{content:"";position:absolute;right:0;top:-2px;width:5px;height:5px;border-radius:50%;background:#72a7ff;box-shadow:0 0 9px #2f73ff}.ppc-command-bottom>p{margin:0;font:600 10px "Manrope",sans-serif;letter-spacing:.6px;color:#64738a;white-space:nowrap}.ppc-command-bottom>p span{color:#93b4ee}

@media(max-width:1230px){
  .ppc-hero-grid{grid-template-columns:1fr 520px;gap:45px}.ppc-flow-visual{grid-template-columns:1fr 14px 1fr 14px 1fr 14px 1fr}.ppc-flow-node{padding:12px 9px}.ppc-flow-node strong{font-size:13.5px}.ppc-flow-node small{font-size:11px}
}
@media(max-width:960px){
  .ppc-control-panel{max-width:760px}
}
@media(max-width:680px){
  .ppc-control-panel{border-radius:21px}.ppc-control-head{font-size:9.5px;padding:0 13px}.ppc-command-query{margin:14px 14px 0;padding:16px 14px 16px 56px;min-height:80px}.ppc-query-icon{left:15px;width:28px;height:28px}.ppc-query-icon:before{width:9px;height:9px;left:7px;top:6px}.ppc-query-icon:after{width:7px;left:17px;top:18px}.ppc-command-query strong{font-size:15px}.ppc-command-query span{font-size:11.5px}.ppc-command-query>b{width:30px;height:30px;font-size:13.5px}.ppc-flow-visual{display:grid;grid-template-columns:1fr 1fr;gap:7px;padding:15px 13px 25px}.ppc-flow-arrow{display:none}.ppc-flow-node{min-height:100px;padding:12px 10px 12px}.ppc-node-icon{width:34px;height:34px;border-radius:12px;margin-bottom:13px}.ppc-signal-line{display:none}.ppc-command-insights{margin:0 14px 14px;grid-template-columns:1fr}.ppc-command-insights article{min-height:98px}.ppc-command-bottom{margin:0 14px 14px;padding:12px 0 0;align-items:flex-start;flex-direction:column}.ppc-command-bottom>p{white-space:normal}
}

/* sticky section nav */
.ppc-section-nav{position:sticky;top:82px;z-index:800;background:rgba(241,240,235,.9);backdrop-filter:blur(16px);border-bottom:1px solid var(--line)}.ppc-section-nav-inner{height:58px;display:flex;align-items:center;gap:7px;overflow:auto;scrollbar-width:none}.ppc-section-nav-inner::-webkit-scrollbar{display:none}.ppc-section-nav-inner>span{font:700 11px "Manrope",sans-serif;letter-spacing:1.3px;color:#828791;margin-right:auto;white-space:nowrap}.ppc-section-nav a{font:650 12.5px "Manrope",sans-serif;color:#747a84;border-radius:100px;padding:8px 12px;white-space:nowrap;transition:.2s}.ppc-section-nav a:hover,.ppc-section-nav a.active{background:#0a0d12;color:#fff}

/* shared landing heading */
.ppc-section-head{display:grid;grid-template-columns:1.15fr .68fr;gap:80px;align-items:end;margin-bottom:50px}.ppc-section-head h2{font:680 clamp(48px,5.2vw,76px)/.98 "Manrope",sans-serif;letter-spacing:-3.8px;margin:18px 0 0}.ppc-section-head h2 em{color:#74a1ff}.ppc-section-head>p{font-size:16px;line-height:1.75;color:#8994a4;margin:0}.ppc-section-head.dark-head h2 em{color:#2f73ff}.ppc-section-head.dark-head>p{color:#676e79}

/* direct answer */
.ppc-answer{padding:108px 0 0}.ppc-answer-grid{display:grid;grid-template-columns:160px minmax(0,1.15fr) minmax(280px,.55fr);gap:48px;align-items:start}.ppc-answer-main h2{font:680 clamp(46px,4.8vw,70px)/1 "Manrope",sans-serif;letter-spacing:-3.4px;margin:0 0 28px}.ppc-answer-main h2 em{color:#2f73ff}.ppc-answer-main .lead{font-size:20px;color:#303641;max-width:820px}.ppc-answer-main>p:not(.lead){font-size:16px;line-height:1.8;color:#686e78;max-width:850px}
.ppc-answer-side{display:grid;gap:12px}.ppc-answer-note{padding:24px;border:1px solid var(--line);border-radius:18px;background:rgba(255,255,255,.38);display:grid;gap:8px}.ppc-answer-note small{font:700 11px "Manrope",sans-serif;letter-spacing:1.3px;color:#8b9099}.ppc-answer-note strong{font:650 17px/1.25 "Manrope",sans-serif;letter-spacing:-.35px}.ppc-answer-note span{font-size:13.5px;line-height:1.55;color:#747a84}
.ppc-outcome-strip{display:grid;grid-template-columns:repeat(4,1fr);margin-top:76px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.ppc-outcome-strip article{padding:30px 25px 34px;border-right:1px solid var(--line)}.ppc-outcome-strip article:last-child{border-right:0}.ppc-outcome-strip article>span{font:700 11.5px "Manrope",sans-serif;color:#2f73ff}.ppc-outcome-strip h3{font:650 17px/1.25 "Manrope",sans-serif;letter-spacing:-.35px;margin:24px 0 9px}.ppc-outcome-strip p{font-size:13.5px;line-height:1.6;color:#777d87;margin:0}

/* problem */
.ppc-problem{padding:118px 0 122px}.ppc-problem-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:100px}.ppc-problem-copy h2{font:680 clamp(50px,5vw,73px)/.98 "Manrope",sans-serif;letter-spacing:-3.8px;margin:22px 0 28px}.ppc-problem-copy h2 em{color:#2f73ff}.ppc-problem-copy .lead{font-size:18px}.ppc-principle{margin-top:38px;padding:22px 0 0;border-top:1px solid var(--line);display:grid;gap:9px}.ppc-principle span{font:700 11px "Manrope",sans-serif;letter-spacing:1.4px;color:#8b9099}.ppc-principle strong{font:600 15px/1.6 "Manrope",sans-serif;color:#3b414b}
.ppc-waste-list{border-top:1px solid var(--line)}.ppc-waste-list>div{display:grid;grid-template-columns:42px 1fr;gap:19px;align-items:start;padding:20px 0;border-bottom:1px solid var(--line);transition:padding-left .2s,background .2s}.ppc-waste-list>div:hover{padding-left:10px}.ppc-waste-list i{font:700 11.5px "Manrope",sans-serif;font-style:normal;color:#2f73ff;margin-top:3px}.ppc-waste-list p{font:550 16px/1.5 "Manrope",sans-serif;letter-spacing:-.2px;color:#40464f;margin:0}

/* services */
.ppc-services{padding:118px 0 108px;position:relative;overflow:hidden}.ppc-services:before{content:"";position:absolute;inset:0;background:radial-gradient(circle at 85% 8%,rgba(47,115,255,.14),transparent 25%),linear-gradient(rgba(255,255,255,.018) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.018) 1px,transparent 1px);background-size:auto,70px 70px,70px 70px}.ppc-services .ppc-section-head{position:relative;z-index:2}.ppc-campaign-grid{position:relative;z-index:2;display:grid;grid-template-columns:repeat(4,1fr);gap:11px}.ppc-campaign-card{min-height:345px;padding:22px;border:1px solid rgba(255,255,255,.09);border-radius:19px;background:linear-gradient(145deg,rgba(255,255,255,.052),rgba(255,255,255,.018));display:flex;flex-direction:column;align-items:flex-start;transform-style:preserve-3d;transition:border-color .25s,background .25s}.ppc-campaign-card:hover{border-color:rgba(101,149,255,.3);background:linear-gradient(145deg,rgba(47,115,255,.1),rgba(255,255,255,.02))}.ppc-icon{width:48px;height:48px;border-radius:14px;display:grid;place-items:center;font:700 21px "Manrope",sans-serif;background:#111927;border:1px solid rgba(255,255,255,.1);box-shadow:inset 0 0 24px rgba(255,255,255,.025),0 12px 30px rgba(0,0,0,.15)}.ppc-icon-blue{color:#78a5ff}.ppc-icon-orange{color:#ff9d55}.ppc-icon-green{color:#91d57f}.ppc-icon-red{color:#ff7f82}.ppc-icon-violet{color:#b390ff}.ppc-icon-cyan{color:#71d6e7}.ppc-icon-yellow{color:#ffd666}.ppc-icon-pink{color:#ee8bd8}.ppc-campaign-card>small{font:700 11px "Manrope",sans-serif;letter-spacing:1.25px;color:#6d788b;margin-top:48px}.ppc-campaign-card h3{font:650 24px/1.08 "Manrope",sans-serif;letter-spacing:-1px;margin:10px 0 12px}.ppc-campaign-card p{font-size:13.5px;line-height:1.65;color:#818c9d;margin:0}.ppc-campaign-card>span:last-child{margin-top:auto;padding-top:20px;font:700 11px "Manrope",sans-serif;letter-spacing:.8px;color:#596880}.ppc-services-cta{position:relative;z-index:2;margin-top:20px;padding:24px 26px;border:1px solid rgba(255,255,255,.09);border-radius:18px;display:flex;align-items:center;justify-content:space-between;gap:30px;background:rgba(255,255,255,.025)}.ppc-services-cta p{font-size:14.5px;color:#8994a4;margin:0}

/* inclusions */
.ppc-inclusions{padding:118px 0}.ppc-inclusion-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.ppc-inclusion-grid article{min-height:260px;padding:26px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);transition:background .25s}.ppc-inclusion-grid article:hover{background:rgba(255,255,255,.45)}.ppc-inclusion-grid span{font:700 11.5px "Manrope",sans-serif;color:#2f73ff}.ppc-inclusion-grid h3{font:650 21px/1.15 "Manrope",sans-serif;letter-spacing:-.7px;margin:70px 0 11px}.ppc-inclusion-grid p{font-size:13.5px;line-height:1.65;color:#707680;margin:0}

/* process */
.ppc-process{padding:110px 0 124px}.ppc-process-shell{display:grid;grid-template-columns:.62fr 1.18fr;gap:90px}.ppc-process-intro{position:sticky;top:180px;align-self:start}.ppc-process-intro h2{font:680 clamp(50px,5vw,74px)/.98 "Manrope",sans-serif;letter-spacing:-3.7px;margin:22px 0 24px}.ppc-process-intro h2 em{color:#2f73ff}.ppc-process-intro>p{font-size:16px;line-height:1.75;color:#6b717b;margin:0 0 30px;max-width:500px}.ppc-process-list{border-top:1px solid var(--line)}.ppc-process-list article{display:grid;grid-template-columns:45px 1fr 88px;gap:22px;padding:28px 0;border-bottom:1px solid var(--line);align-items:start}.ppc-process-list article>i{font:700 12.5px "Manrope",sans-serif;font-style:normal;color:#2f73ff;margin-top:3px}.ppc-process-list h3{font:650 22px/1.2 "Manrope",sans-serif;letter-spacing:-.65px;margin:0 0 8px}.ppc-process-list p{font-size:14.5px;line-height:1.65;color:#707680;margin:0}.ppc-process-list article>span{font:700 11px "Manrope",sans-serif;letter-spacing:1.1px;color:#969ba4;text-align:right;padding-top:4px}

/* measurement */
.ppc-measurement{padding:120px 0 100px;position:relative;overflow:hidden;background:radial-gradient(circle at 75% 15%,rgba(47,115,255,.16),transparent 27%),#070b14}.ppc-measurement:before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.018) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.018) 1px,transparent 1px);background-size:70px 70px;mask-image:linear-gradient(90deg,transparent,#000 50%,#000)}.ppc-measure-grid{display:grid;grid-template-columns:.82fr 1.18fr;gap:80px;align-items:center}.ppc-measure-copy h2{font:680 clamp(53px,5.2vw,78px)/.96 "Manrope",sans-serif;letter-spacing:-4.1px;margin:22px 0 24px}.ppc-measure-copy h2 em{color:#74a1ff}.lead-dark{font-size:17px;line-height:1.7;color:#96a2b2;margin:0}.ppc-measure-points{display:grid;grid-template-columns:1fr 1fr;margin-top:40px;border-top:1px solid rgba(255,255,255,.1);border-left:1px solid rgba(255,255,255,.1)}.ppc-measure-points article{padding:20px;border-right:1px solid rgba(255,255,255,.1);border-bottom:1px solid rgba(255,255,255,.1)}.ppc-measure-points span{font:700 10px "Manrope",sans-serif;letter-spacing:1.1px;color:#63738b}.ppc-measure-points h3{font:650 17px "Manrope",sans-serif;margin:16px 0 7px}.ppc-measure-points p{font-size:12.5px;line-height:1.6;color:#718096;margin:0}
.ppc-dashboard{border:1px solid rgba(255,255,255,.1);border-radius:24px;background:linear-gradient(145deg,rgba(255,255,255,.055),rgba(255,255,255,.018));box-shadow:0 35px 90px rgba(0,0,0,.25);overflow:hidden;transform-style:preserve-3d}.dash-top{height:48px;display:flex;align-items:center;justify-content:space-between;padding:0 18px;border-bottom:1px solid rgba(255,255,255,.08);font:700 11px "Manrope",sans-serif;letter-spacing:1.2px;color:#6a7890}.dash-top span:last-child{display:flex;align-items:center;gap:8px}.dash-top i{width:6px;height:6px;background:var(--acid);border-radius:50%;box-shadow:0 0 0 5px rgba(201,255,53,.06)}.dash-summary{display:flex;align-items:end;justify-content:space-between;padding:24px 22px 15px}.dash-summary>div{display:grid;gap:7px}.dash-summary small{font:700 10px "Manrope",sans-serif;letter-spacing:1.3px;color:#64728a}.dash-summary strong{font:650 23px/1.1 "Manrope",sans-serif;letter-spacing:-.8px}.dash-summary>span{font-size:11px;color:#56647a;border:1px solid rgba(255,255,255,.08);padding:6px 8px;border-radius:100px}.dash-chart{position:relative;height:245px;margin:0 14px;border:1px solid rgba(255,255,255,.075);border-radius:14px;background:linear-gradient(rgba(255,255,255,.02) 1px,transparent 1px);background-size:100% 33.333%;overflow:hidden}.dash-y{position:absolute;inset:12px auto 12px 12px;display:flex;flex-direction:column;justify-content:space-between;font:700 9.5px "Manrope",sans-serif;letter-spacing:.8px;color:#435168}.dash-bars{position:absolute;left:56px;right:18px;bottom:15px;top:20px;display:flex;align-items:flex-end;gap:9px}.dash-bars i{flex:1;height:var(--h);border-radius:5px 5px 1px 1px;background:linear-gradient(180deg,rgba(79,137,255,.8),rgba(47,115,255,.08));border:1px solid rgba(94,148,255,.18)}.dash-chart svg{position:absolute;left:55px;right:15px;bottom:14px;width:calc(100% - 70px);height:72%;filter:drop-shadow(0 0 10px rgba(47,115,255,.18))}.dash-kpis{display:grid;grid-template-columns:repeat(4,1fr);padding:14px;border-bottom:1px solid rgba(255,255,255,.08)}.dash-kpis div{padding:10px;border-right:1px solid rgba(255,255,255,.08);display:grid;gap:6px}.dash-kpis div:last-child{border-right:0}.dash-kpis small{font-size:10px;color:#59687e}.dash-kpis strong{font:600 13.5px "Manrope",sans-serif}.dash-foot{padding:17px 20px;font-size:11.5px;color:#6d7a8e}
.ppc-tracking-panel{margin-top:78px;padding-top:34px;border-top:1px solid rgba(255,255,255,.1);display:grid;grid-template-columns:.65fr 1.35fr;gap:60px}.ppc-tracking-panel h3{font:650 26px/1.18 "Manrope",sans-serif;letter-spacing:-1px;margin:16px 0 0;max-width:430px}.ppc-tracking-panel ul{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:8px}.ppc-tracking-panel li{font-size:12.5px;color:#9aa5b4;padding:11px 12px;border:1px solid rgba(255,255,255,.08);border-radius:10px;background:rgba(255,255,255,.025)}.ppc-tracking-panel li:before{content:"✓";color:#76a4ff;margin-right:8px}.ppc-tracking-panel>p{grid-column:1/-1;font-size:11.5px;line-height:1.6;color:#606e82;margin:0}

/* landing page conversion */
.ppc-landing{padding:120px 0}.ppc-landing-grid{display:grid;grid-template-columns:.92fr 1.08fr;gap:90px;align-items:center}.ppc-landing-copy h2{font:680 clamp(50px,5.2vw,75px)/.98 "Manrope",sans-serif;letter-spacing:-3.8px;margin:22px 0 26px}.ppc-landing-copy h2 em{color:#2f73ff}.ppc-landing-copy .lead{font-size:18px}.ppc-check-list,.ppc-cross-list{list-style:none;padding:0;margin:30px 0}.ppc-check-list li,.ppc-cross-list li{position:relative;padding:12px 0 12px 28px;border-bottom:1px solid var(--line);font-size:14.5px;line-height:1.55;color:#565d67}.ppc-check-list li:before{content:"✓";position:absolute;left:0;top:12px;color:#2f73ff;font-weight:800}.ppc-cross-list li:before{content:"—";position:absolute;left:0;top:12px;color:#9a6928;font-weight:800}.ppc-lp-visual{min-height:660px;border:1px solid var(--line);border-radius:26px;background:linear-gradient(145deg,#e7e9ee,#f7f7f4);padding:38px;display:flex;flex-direction:column;align-items:stretch;justify-content:center;box-shadow:0 30px 80px rgba(20,30,45,.08);position:relative;overflow:hidden}.ppc-lp-visual:before{content:"";position:absolute;width:360px;height:360px;border-radius:50%;background:rgba(47,115,255,.1);filter:blur(80px);right:-100px;top:-80px}.lp-search,.lp-ad,.lp-page{position:relative;z-index:2;border:1px solid rgba(10,13,18,.14);border-radius:15px;background:rgba(255,255,255,.75);box-shadow:0 14px 35px rgba(28,38,52,.06)}.lp-search{width:62%;align-self:flex-start;padding:16px 18px;display:grid;gap:5px}.lp-search small,.lp-page>span{font:700 10px "Manrope",sans-serif;letter-spacing:1.2px;color:#77818f}.lp-search strong{font:650 17px "Manrope",sans-serif}.lp-search span{font-size:11.5px;color:#808791}.lp-arrow{text-align:center;color:#2f73ff;font-weight:800;padding:8px}.lp-ad{width:78%;align-self:flex-end;padding:18px;display:flex;justify-content:space-between;align-items:center}.lp-ad>div{display:grid;gap:5px}.lp-ad span{font-size:10px;color:#5c8c3a}.lp-ad strong{font:650 17px "Manrope",sans-serif}.lp-ad p{font-size:11.5px;color:#747b85;margin:0}.lp-ad>i{font-style:normal;color:#2f73ff}.lp-page{width:90%;align-self:center;padding:19px 22px 24px}.lp-browser{display:flex;gap:4px;margin:-3px 0 28px}.lp-browser i{width:5px;height:5px;border-radius:50%;background:#c2c5cb}.lp-page>strong{display:block;font:680 29px/1.1 "Manrope",sans-serif;letter-spacing:-1.2px;margin:8px 0 22px}.lp-form-lines{display:grid;grid-template-columns:1fr 1fr 100px;gap:8px}.lp-form-lines i,.lp-form-lines b{height:35px;border-radius:8px;border:1px solid #d6d9de;background:#fff}.lp-form-lines b{background:#2f73ff;border-color:#2f73ff}.lp-signal{position:relative;z-index:2;align-self:center;margin-top:18px;display:grid;grid-template-columns:8px auto;column-gap:9px;row-gap:3px;align-items:center}.lp-signal>span{width:8px;height:8px;border-radius:50%;background:#73bb56;box-shadow:0 0 0 7px rgba(115,187,86,.1);grid-row:1/3}.lp-signal strong{font:650 12.5px "Manrope",sans-serif}.lp-signal small{font-size:11px;color:#838995}

/* industries */
.ppc-industries{padding:110px 0 122px}.ppc-industry-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.ppc-industry-grid article{min-height:260px;padding:26px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);transition:background .2s,transform .2s}.ppc-industry-grid article:hover{background:#fff;transform:translateY(-2px)}.ppc-industry-grid span{font:700 11.5px "Manrope",sans-serif;color:#2f73ff}.ppc-industry-grid h3{font:650 20px/1.16 "Manrope",sans-serif;letter-spacing:-.6px;margin:64px 0 10px}.ppc-industry-grid p{font-size:13px;line-height:1.65;color:#707680;margin:0}

/* India + global market coverage */
.ppc-market{padding:0 0 120px}.ppc-market-card{display:grid;grid-template-columns:.9fr 1.1fr;min-height:590px;border:1px solid var(--line);border-radius:28px;overflow:hidden;background:#ecece8}.ppc-market-copy{padding:58px}.ppc-market-copy h2{font:680 clamp(46px,4.5vw,66px)/.98 "Manrope",sans-serif;letter-spacing:-3.3px;margin:22px 0 25px}.ppc-market-copy h2 em{color:#2f73ff}.ppc-market-copy>p{font-size:14.5px;line-height:1.75;color:#686f79}.ppc-market-tags{display:flex;flex-wrap:wrap;gap:7px;margin-top:28px}.ppc-market-tags span{font-size:11.5px;color:#606872;padding:7px 9px;border:1px solid var(--line);border-radius:100px;background:rgba(255,255,255,.35)}
.ppc-market-map{position:relative;overflow:hidden;background:radial-gradient(circle at 50% 48%,rgba(47,115,255,.18),transparent 28%),#0a101a;min-height:590px}.ppc-market-map .market-grid{position:absolute;inset:0;background-image:linear-gradient(rgba(99,136,193,.085) 1px,transparent 1px),linear-gradient(90deg,rgba(99,136,193,.085) 1px,transparent 1px);background-size:42px 42px;transform:perspective(700px) rotateX(58deg) scale(1.42);transform-origin:center 80%;opacity:.76}.ppc-market-ring{position:absolute;left:50%;top:46%;border:1px solid rgba(82,137,255,.22);border-radius:50%;transform:translate(-50%,-50%)}.ppc-market-ring.r1{width:180px;height:180px}.ppc-market-ring.r2{width:330px;height:330px}.ppc-market-ring.r3{width:500px;height:500px;opacity:.62}.ppc-market-core{position:absolute;left:50%;top:46%;width:72px;height:72px;border-radius:22px;background:linear-gradient(145deg,#2f73ff,#174fae);transform:translate(-50%,-50%);display:grid;place-items:center;box-shadow:0 0 0 18px rgba(47,115,255,.07),0 0 70px rgba(47,115,255,.34);z-index:3}.ppc-market-core span{font:800 18px "Manrope",sans-serif;color:#fff;letter-spacing:.8px}.ppc-market-node{position:absolute;width:11px;height:11px;border-radius:50%;background:#78a7ff;box-shadow:0 0 0 8px rgba(47,115,255,.055),0 0 24px rgba(47,115,255,.6);z-index:3}.ppc-market-node:after{content:"";position:absolute;height:1px;background:linear-gradient(90deg,#4f7fd0,transparent);transform-origin:left center;opacity:.65}.ppc-market-node.n1{left:23%;top:28%}.ppc-market-node.n1:after{width:145px;transform:rotate(27deg)}.ppc-market-node.n2{right:21%;top:29%}.ppc-market-node.n2:after{width:145px;right:0;transform:rotate(153deg);transform-origin:right center}.ppc-market-node.n3{left:20%;top:65%}.ppc-market-node.n3:after{width:155px;transform:rotate(-27deg)}.ppc-market-node.n4{right:19%;top:66%}.ppc-market-node.n4:after{width:155px;right:0;transform:rotate(207deg);transform-origin:right center}.ppc-market-label{position:absolute;left:35px;bottom:35px;display:grid;gap:7px;z-index:4}.ppc-market-label small{font:700 11px "Manrope",sans-serif;letter-spacing:1.4px;color:#6981a7}.ppc-market-label strong{font:700 34px/1 "Manrope",sans-serif;letter-spacing:-1.5px}.ppc-market-label span{font-size:11.5px;color:#7b899d;max-width:330px}

/* why */
.ppc-why{padding:120px 0;background:radial-gradient(circle at 14% 15%,rgba(47,115,255,.12),transparent 25%),#070b14}.ppc-why-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:90px}.ppc-why-intro h2{font:680 clamp(50px,5vw,74px)/.98 "Manrope",sans-serif;letter-spacing:-3.8px;margin:22px 0 27px}.ppc-why-intro h2 em{color:#74a1ff}.ppc-why-intro>p{font-size:16px;line-height:1.75;color:#8995a6}.ppc-why-cards{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid rgba(255,255,255,.1);border-left:1px solid rgba(255,255,255,.1)}.ppc-why-cards article{min-height:250px;padding:24px;border-right:1px solid rgba(255,255,255,.1);border-bottom:1px solid rgba(255,255,255,.1)}.ppc-why-cards span{font:700 11px "Manrope",sans-serif;color:#729dff}.ppc-why-cards h3{font:650 20px/1.18 "Manrope",sans-serif;letter-spacing:-.6px;margin:64px 0 10px}.ppc-why-cards p{font-size:12.5px;line-height:1.65;color:#788598;margin:0}

/* first 90 days */
.ppc-90{padding:120px 0}.ppc-90-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:11px}.ppc-90-grid article{min-height:330px;padding:25px;border:1px solid var(--line);border-radius:18px;background:rgba(255,255,255,.32);position:relative;overflow:hidden}.ppc-90-grid article:after{content:"";position:absolute;width:180px;height:180px;border-radius:50%;border:1px solid rgba(47,115,255,.08);right:-90px;bottom:-90px;box-shadow:0 0 0 40px rgba(47,115,255,.015)}.ppc-90-grid span{font:700 11px "Manrope",sans-serif;letter-spacing:1px;color:#2f73ff}.ppc-90-grid h3{font:650 23px/1.1 "Manrope",sans-serif;letter-spacing:-.8px;margin:70px 0 12px}.ppc-90-grid p{font-size:13.5px;line-height:1.65;color:#6f7680;margin:0}.ppc-90-grid i{position:absolute;right:20px;bottom:14px;font:700 52px/1 "Manrope",sans-serif;font-style:normal;color:rgba(10,13,18,.04)}

/* tools */
.ppc-tools{padding:0 0 120px}.ppc-tools-panel{padding:52px;border-radius:28px;background:radial-gradient(circle at 92% 10%,rgba(47,115,255,.23),transparent 26%),#090e17;color:white;display:grid;grid-template-columns:.62fr 1.38fr;gap:54px;box-shadow:0 30px 80px rgba(10,20,35,.13);position:relative;overflow:hidden}.ppc-tools-panel:before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.02) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.02) 1px,transparent 1px);background-size:55px 55px;mask-image:linear-gradient(90deg,transparent,#000 55%,#000)}.ppc-tools-intro,.ppc-tool-grid{position:relative;z-index:2}.ppc-tools-intro h2{font:680 clamp(45px,4.4vw,64px)/.98 "Manrope",sans-serif;letter-spacing:-3px;margin:20px 0 24px}.ppc-tools-intro h2 em{color:#78a5ff}.ppc-tools-intro>p{font-size:14.5px;line-height:1.75;color:#8793a4}.ppc-tool-flow{display:flex;align-items:center;gap:8px;margin-top:34px;font:700 11.5px "Manrope",sans-serif;letter-spacing:.8px;color:#93a1b5}.ppc-tool-flow i{flex:1;height:1px;background:linear-gradient(90deg,#29497d,#6f9df4);position:relative}.ppc-tool-flow i:after{content:"";position:absolute;right:0;top:50%;width:4px;height:4px;border-radius:50%;background:#72a7ff;transform:translate(50%,-50%);box-shadow:0 0 12px #72a7ff}.ppc-tool-grid{display:grid;grid-template-columns:1fr 1fr;gap:9px}.ppc-tool-grid article{min-height:130px;padding:14px;border:1px solid rgba(255,255,255,.09);border-radius:16px;background:rgba(255,255,255,.025);display:grid;grid-template-columns:46px 1fr;gap:14px;align-items:start;transform-style:preserve-3d}.ppc-tool-grid article>div:last-child{display:grid;gap:6px}.ppc-tool-grid small{font:700 10px "Manrope",sans-serif;letter-spacing:1.1px;color:#62718a}.ppc-tool-grid strong{font:650 16px "Manrope",sans-serif}.ppc-tool-grid p{font-size:11.5px;line-height:1.55;color:#728095;margin:0}.ppc-tool-grid .platform-mark span{font-size:12.5px;letter-spacing:0}

/* scope */
.ppc-scope{padding:0 0 120px}.ppc-scope-grid{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line);border-radius:25px;overflow:hidden;background:rgba(255,255,255,.22)}.ppc-scope-col{padding:50px}.ppc-scope-col.alt{border-left:1px solid var(--line);background:rgba(255,255,255,.36)}.ppc-scope-col h2{font:680 clamp(44px,4.3vw,61px)/1 "Manrope",sans-serif;letter-spacing:-2.9px;margin:20px 0 18px}.ppc-scope-col h2 em{color:#2f73ff}.ppc-scope-col.alt h3{font:650 31px/1.1 "Manrope",sans-serif;letter-spacing:-1.25px;margin:23px 0 15px}.ppc-scope-col .ppc-check-list,.ppc-scope-col .ppc-cross-list{margin-bottom:25px}

/* buyer */
.ppc-buyer{padding:0 0 120px}.ppc-buyer-card{border-radius:28px;padding:54px;background:#e7e7e2;border:1px solid var(--line)}.ppc-buyer-title{display:grid;grid-template-columns:.9fr 1.25fr;column-gap:75px;align-items:end}.ppc-buyer-title .section-label{grid-column:1/-1}.ppc-buyer-title h2{font:680 clamp(47px,4.8vw,68px)/.98 "Manrope",sans-serif;letter-spacing:-3.3px;margin:22px 0 0}.ppc-buyer-title h2 em{color:#2f73ff}.ppc-buyer-title p{font-size:15px;line-height:1.75;color:#666d77;margin:0}.ppc-question-grid{display:grid;grid-template-columns:1fr 1fr;margin-top:52px;border-top:1px solid var(--line);border-left:1px solid var(--line)}.ppc-question-grid>div{min-height:105px;padding:18px 20px;display:grid;grid-template-columns:32px 1fr;gap:10px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);align-items:start}.ppc-question-grid span{font:700 11px "Manrope",sans-serif;color:#2f73ff;margin-top:3px}.ppc-question-grid p{font:550 14px/1.55 "Manrope",sans-serif;color:#4e555e;margin:0}

/* pricing */
.ppc-pricing{padding:118px 0;background:radial-gradient(circle at 80% 20%,rgba(47,115,255,.16),transparent 25%),#070b14}.ppc-pricing-grid>div:first-child{display:grid;grid-template-columns:.85fr 1.15fr;gap:85px;align-items:end}.ppc-pricing h2{font:680 clamp(50px,5.2vw,75px)/.98 "Manrope",sans-serif;letter-spacing:-3.8px;margin:22px 0 0}.ppc-pricing h2 em{color:#74a1ff}.ppc-pricing-grid>div:first-child>p{font-size:15px;line-height:1.75;color:#8b97a8;margin:0}.ppc-price-model{display:grid;grid-template-columns:1fr 55px 1fr;gap:15px;align-items:center;margin-top:55px}.ppc-price-model article{min-height:230px;padding:24px;border:1px solid rgba(255,255,255,.09);border-radius:18px;background:rgba(255,255,255,.028)}.ppc-price-model article>span{font:700 11.5px "Manrope",sans-serif;color:#75a2ff}.ppc-price-model article>small{display:block;font:700 10px "Manrope",sans-serif;letter-spacing:1.1px;color:#69778c;margin:60px 0 8px}.ppc-price-model h3{font:650 26px/1.1 "Manrope",sans-serif;letter-spacing:-1px;margin:0 0 9px}.ppc-price-model p{font-size:12.5px;line-height:1.6;color:#798599;margin:0}.ppc-price-model>i{font:300 30px "Manrope",sans-serif;font-style:normal;color:#65748c;text-align:center}.ppc-pricing-bottom{margin-top:28px;padding-top:28px;border-top:1px solid rgba(255,255,255,.1);display:flex;align-items:center;justify-content:space-between;gap:40px}.ppc-pricing-bottom p{max-width:770px;font-size:12.5px;line-height:1.65;color:#718095;margin:0}

/* faq */
.ppc-faq{padding:120px 0}.ppc-faq-grid{display:grid;grid-template-columns:.55fr 1.15fr;gap:100px}.ppc-faq-head{position:sticky;top:175px;align-self:start}.ppc-faq-head h2{font:680 clamp(49px,4.9vw,70px)/.98 "Manrope",sans-serif;letter-spacing:-3.5px;margin:22px 0 24px}.ppc-faq-head h2 em{color:#2f73ff}.ppc-faq-head>p{font-size:15px;line-height:1.7;color:#707680;margin:0 0 30px}.ppc-faq-list{border-top:1px solid var(--line)}.ppc-faq-list details{border-bottom:1px solid var(--line)}.ppc-faq-list summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:20px;padding:22px 0;font:600 17px/1.45 "Manrope",sans-serif;color:#323840}.ppc-faq-list summary::-webkit-details-marker{display:none}.ppc-faq-list summary i{font:400 22px "Manrope",sans-serif;font-style:normal;color:#717883;transition:transform .25s}.ppc-faq-list details[open] summary i{transform:rotate(45deg);color:#2f73ff}.ppc-faq-list details p{font-size:14.5px;line-height:1.72;color:#6d737d;max-width:850px;margin:-2px 48px 22px 0}

/* final CTA */
.ppc-contact{padding:38px 0 0;background:#070b14}.ppc-contact-card{border:1px solid rgba(255,255,255,.1);border-radius:28px 28px 0 0;padding:55px;background:radial-gradient(circle at 18% 0%,rgba(47,115,255,.22),transparent 25%),rgba(255,255,255,.025);display:grid;grid-template-columns:1.25fr .55fr;gap:70px;align-items:end}.ppc-contact-card h2{font:680 clamp(50px,5.5vw,62px)/.94 "Manrope",sans-serif;letter-spacing:-4.4px;margin:22px 0 25px}.ppc-contact-card h2 em{color:#74a1ff}.ppc-contact-card>div>p{font-size:16px;line-height:1.7;color:#8f9bac;max-width:780px}.ppc-contact-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}.ppc-contact-market{padding:26px;border:1px solid rgba(255,255,255,.09);border-radius:18px;background:rgba(255,255,255,.025);display:grid;gap:10px}.ppc-contact-market small{font:700 10px "Manrope",sans-serif;letter-spacing:1.2px;color:#62728a}.ppc-contact-market strong{font:650 20px "Manrope",sans-serif}.ppc-contact-market span{font-size:12.5px;line-height:1.65;color:#788699}.ppc-contact-market a{font:650 12.5px "Manrope",sans-serif;color:#9bb9f6;margin-top:7px}

/* mobile CTA */
.ppc-mobile-cta{display:none}

/* focus */
.ppc-page a:focus-visible,.ppc-page button:focus-visible,.ppc-page input:focus-visible,.ppc-page select:focus-visible,.ppc-page summary:focus-visible{outline:2px solid #75a3ff;outline-offset:3px}

@media (max-width:1180px){
  .ppc-hero-grid{grid-template-columns:minmax(0,1fr) minmax(440px,48%);gap:42px}.ppc-hero-copy h1{font-size:60px;letter-spacing:-3.5px}.ppc-answer-grid{grid-template-columns:120px 1fr}.ppc-answer-side{grid-column:2;grid-template-columns:1fr 1fr}.ppc-campaign-grid{grid-template-columns:repeat(2,1fr)}.ppc-inclusion-grid{grid-template-columns:repeat(2,1fr)}.ppc-measure-grid{gap:45px}.ppc-industries .ppc-industry-grid{grid-template-columns:repeat(2,1fr)}.ppc-tools-panel{grid-template-columns:1fr;gap:40px}.ppc-tools-intro{max-width:780px}.ppc-tool-grid{grid-template-columns:repeat(4,1fr)}.ppc-tool-grid article{grid-template-columns:1fr;min-height:175px}.ppc-scope-col{padding:38px}.ppc-contact-card{grid-template-columns:1fr .55fr;gap:40px}
}

@media (max-width:960px){
  .ppc-hero{padding-top:118px}.ppc-hero-grid{grid-template-columns:1fr;gap:48px}.ppc-hero-copy{max-width:800px}.ppc-hero-copy h1{font-size:clamp(58px,9vw,82px)}.ppc-hero-art{max-width:820px}.ppc-section-nav{top:72px}.ppc-section-nav-inner>span{display:none}.ppc-answer-grid{grid-template-columns:1fr;gap:28px}.ppc-answer-grid>.section-label{margin-bottom:4px}.ppc-answer-side{grid-column:auto}.ppc-outcome-strip{grid-template-columns:1fr 1fr}.ppc-outcome-strip article:nth-child(2){border-right:0}.ppc-outcome-strip article:nth-child(-n+2){border-bottom:1px solid var(--line)}.ppc-problem-grid,.ppc-process-shell,.ppc-measure-grid,.ppc-landing-grid,.ppc-why-grid,.ppc-faq-grid{grid-template-columns:1fr;gap:54px}.ppc-section-head{grid-template-columns:1fr;gap:24px}.ppc-section-head>p{max-width:760px}.ppc-process-intro,.ppc-faq-head{position:static}.ppc-measure-copy{max-width:760px}.ppc-tracking-panel{grid-template-columns:1fr;gap:28px}.ppc-tracking-panel>p{grid-column:auto}.ppc-market-card{grid-template-columns:1fr}.ppc-market-map{min-height:480px}.ppc-why-intro{max-width:780px}.ppc-90-grid{grid-template-columns:1fr 1fr}.ppc-tool-grid{grid-template-columns:1fr 1fr}.ppc-tool-grid article{grid-template-columns:46px 1fr;min-height:130px}.ppc-scope-grid{grid-template-columns:1fr}.ppc-scope-col.alt{border-left:0;border-top:1px solid var(--line)}.ppc-buyer-title{grid-template-columns:1fr;gap:24px}.ppc-pricing-grid>div:first-child{grid-template-columns:1fr;gap:24px}.ppc-price-model{grid-template-columns:1fr 38px 1fr}.ppc-contact-card{grid-template-columns:1fr}.ppc-contact-market{max-width:450px}
}

@media (max-width:680px){
  .ppc-page section[id]{scroll-margin-top:128px}.ppc-hero{padding:104px 0 52px}.ppc-breadcrumb{margin-bottom:26px;font-size:11.5px}.ppc-hero-copy{padding-top:5px}.ppc-hero-copy .pill{font-size:10px;padding:9px 10px}.ppc-hero-copy h1{font-size:clamp(49px,14.2vw,67px);line-height:.96;letter-spacing:-3.2px;margin:26px 0 22px}.ppc-hero-lead{font-size:16px;line-height:1.67}.ppc-hero-actions{flex-direction:column;align-items:stretch}.ppc-hero-actions .btn{width:100%;justify-content:space-between}.ppc-microcopy{font-size:11.5px}.ppc-trustline{gap:6px}.ppc-trustline span{font-size:10px;padding:8px 9px}.ppc-hero-art-frame{border-radius:22px;padding:16px 8px}.ppc-hero-art-frame img{border-radius:15px}.ppc-hero-art-note{margin-top:10px;font-size:10.5px}.ppc-section-nav-inner{height:52px;gap:3px}.ppc-section-nav a{font-size:11.5px;padding:7px 10px}
  .ppc-answer{padding-top:80px}.ppc-answer-main h2,.ppc-problem-copy h2,.ppc-section-head h2,.ppc-process-intro h2,.ppc-measure-copy h2,.ppc-landing-copy h2,.ppc-market-copy h2,.ppc-why-intro h2,.ppc-tools-intro h2,.ppc-scope-col h2,.ppc-buyer-title h2,.ppc-pricing h2,.ppc-faq-head h2,.ppc-contact-card h2{font-size:45px;letter-spacing:-2.4px}.ppc-answer-main .lead{font-size:17px}.ppc-answer-main>p:not(.lead){font-size:14.5px}.ppc-answer-side{grid-template-columns:1fr}.ppc-outcome-strip{grid-template-columns:1fr;margin-top:55px}.ppc-outcome-strip article{border-right:0;border-bottom:1px solid var(--line)!important;padding:25px 3px}.ppc-outcome-strip article:last-child{border-bottom:0!important}.ppc-outcome-strip h3{margin-top:18px}.ppc-problem{padding:90px 0}.ppc-problem-grid{gap:42px}.ppc-problem-copy .lead{font-size:17px}.ppc-waste-list p{font-size:14.5px}
  .ppc-services{padding:90px 0}.ppc-section-head{margin-bottom:37px}.ppc-campaign-grid{grid-template-columns:1fr}.ppc-campaign-card{min-height:310px}.ppc-campaign-card>small{margin-top:42px}.ppc-services-cta{align-items:flex-start;flex-direction:column}.ppc-services-cta .btn{width:100%;white-space:normal;justify-content:space-between}.ppc-inclusions{padding:90px 0}.ppc-inclusion-grid{grid-template-columns:1fr}.ppc-inclusion-grid article{min-height:230px}.ppc-inclusion-grid h3{margin-top:55px}.ppc-process{padding:90px 0}.ppc-process-list article{grid-template-columns:34px 1fr;gap:12px;padding:23px 0}.ppc-process-list article>span{display:none}.ppc-process-list h3{font-size:19px}.ppc-process-list p{font-size:13.5px}.ppc-measurement{padding:90px 0 78px}.lead-dark{font-size:16px}.ppc-measure-points{grid-template-columns:1fr}.ppc-dashboard{border-radius:20px}.dash-summary strong{font-size:18px}.dash-chart{height:210px}.dash-kpis{grid-template-columns:1fr 1fr}.dash-kpis div:nth-child(2){border-right:0}.dash-kpis div:nth-child(-n+2){border-bottom:1px solid rgba(255,255,255,.08)}.ppc-tracking-panel{margin-top:54px}.ppc-tracking-panel ul{grid-template-columns:1fr}.ppc-landing{padding:90px 0}.ppc-lp-visual{min-height:570px;padding:22px}.lp-search{width:85%}.lp-ad{width:93%}.lp-page{width:100%}.lp-form-lines{grid-template-columns:1fr}.ppc-industries{padding:85px 0 95px}.ppc-industries .ppc-industry-grid{grid-template-columns:1fr}.ppc-industry-grid article{min-height:230px}.ppc-industry-grid h3{margin-top:50px}.ppc-market{padding-bottom:95px}.ppc-market-card{border-radius:21px}.ppc-market-copy{padding:34px 24px}.ppc-market-copy>p{font-size:13.5px}.ppc-market-map{min-height:380px}.ppc-market-ring.r2{width:300px;height:300px}.ppc-market-ring.r3{width:430px;height:430px}.ppc-why{padding:90px 0}.ppc-why-cards{grid-template-columns:1fr}.ppc-why-cards article{min-height:220px}.ppc-why-cards h3{margin-top:50px}.ppc-90{padding:90px 0}.ppc-90-grid{grid-template-columns:1fr}.ppc-90-grid article{min-height:270px}.ppc-90-grid h3{margin-top:50px}.ppc-tools{padding-bottom:90px}.ppc-tools-panel{padding:31px 20px;border-radius:22px}.ppc-tool-flow{font-size:10px}.ppc-tool-grid{grid-template-columns:1fr}.ppc-tool-grid article{min-height:120px}.ppc-scope{padding-bottom:90px}.ppc-scope-grid{border-radius:21px}.ppc-scope-col{padding:33px 23px}.ppc-scope-col.alt h3{font-size:26px}.ppc-buyer{padding-bottom:90px}.ppc-buyer-card{padding:34px 22px;border-radius:21px}.ppc-question-grid{grid-template-columns:1fr;margin-top:38px}.ppc-pricing{padding:90px 0}.ppc-price-model{grid-template-columns:1fr}.ppc-price-model>i{padding:3px}.ppc-pricing-bottom{align-items:flex-start;flex-direction:column}.ppc-pricing-bottom .btn{width:100%;white-space:normal;justify-content:space-between}.ppc-faq{padding:90px 0}.ppc-faq-grid{gap:45px}.ppc-faq-list summary{font-size:15px}.ppc-faq-list details p{font-size:13.5px;margin-right:18px}.ppc-contact{padding-top:15px}.ppc-contact-card{padding:40px 22px;border-radius:22px 22px 0 0;gap:42px}.ppc-contact-actions{flex-direction:column}.ppc-contact-actions .btn{width:100%;justify-content:space-between;white-space:normal}.ppc-contact-market{padding:20px}.ppc-mobile-cta{position:fixed;left:8px;right:8px;bottom:8px;z-index:9500;display:grid;grid-template-columns:1fr 1fr;border:1px solid rgba(255,255,255,.12);border-radius:14px;background:rgba(7,11,20,.91);backdrop-filter:blur(17px);box-shadow:0 18px 50px rgba(0,0,0,.28);overflow:hidden}.ppc-mobile-cta a{min-height:48px;display:flex;align-items:center;justify-content:center;font:700 12.5px "Manrope",sans-serif;color:#dbe5f3}.ppc-mobile-cta a+ a{background:#2f73ff;color:#fff}.ppc-page .site-footer{padding-bottom:70px}
}

@media (prefers-reduced-motion:reduce){
  .ppc-hero-art-shine{animation:none!important}.ppc-page *{scroll-behavior:auto!important}.ppc-page .reveal{transition:none!important}.ppc-page .tilt-card{transform:none!important}
}

/* reporting and AI clarity notes */
.ppc-reporting-principle{margin-top:24px;padding:28px;border:1px solid rgba(255,255,255,.09);border-radius:18px;background:rgba(255,255,255,.025);display:grid;grid-template-columns:.7fr 1.3fr;gap:45px}.ppc-reporting-principle small,.ppc-ai-clarity small{font:700 10px "Manrope",sans-serif;letter-spacing:1.25px;color:#677991}.ppc-reporting-principle h3{font:650 23px/1.16 "Manrope",sans-serif;letter-spacing:-.8px;margin:12px 0 9px}.ppc-reporting-principle p{font-size:12px;line-height:1.65;color:#6f7d91;margin:0}.ppc-report-questions{display:grid;grid-template-columns:1fr 1fr;gap:8px;align-content:center}.ppc-report-questions span{padding:12px 13px;border:1px solid rgba(255,255,255,.08);border-radius:10px;font:600 11.5px/1.35 "Manrope",sans-serif;color:#9aa7b8}.ppc-report-questions span:last-child{grid-column:1/-1;color:#b7c8e4;border-color:rgba(92,142,245,.2);background:rgba(47,115,255,.06)}
.ppc-ai-clarity{grid-column:1/-1;margin-top:26px;padding:28px;border:1px solid rgba(255,255,255,.09);border-radius:18px;background:linear-gradient(90deg,rgba(47,115,255,.08),rgba(255,255,255,.02));display:grid;grid-template-columns:.7fr 1.3fr;gap:50px;align-items:start}.ppc-ai-clarity>div{display:grid;gap:13px}.ppc-ai-clarity strong{font:650 22px/1.2 "Manrope",sans-serif;letter-spacing:-.7px}.ppc-ai-clarity p{font-size:13.5px;line-height:1.72;color:#7e8b9e;margin:0}
@media(max-width:960px){.ppc-reporting-principle,.ppc-ai-clarity{grid-template-columns:1fr;gap:24px}}
@media(max-width:680px){.ppc-reporting-principle,.ppc-ai-clarity{padding:21px}.ppc-report-questions{grid-template-columns:1fr}.ppc-report-questions span:last-child{grid-column:auto}.ppc-ai-clarity strong{font-size:19px}}


/* =========================================================
   READABILITY STANDARD — production patch
   Keep operational/UI labels compact, but never make useful
   buyer-facing copy hard to read, especially on phones.
   ========================================================= */
.ppc-outcome-strip p,
.ppc-campaign-card p,
.ppc-services-cta p,
.ppc-inclusion-grid p,
.ppc-process-list p,
.ppc-measure-points p,
.ppc-tracking-panel li,
.ppc-tracking-panel>p,
.ppc-check-list li,
.ppc-cross-list li,
.ppc-industry-grid p,
.ppc-market-copy>p,
.ppc-why-cards p,
.ppc-90-grid p,
.ppc-tools-intro>p,
.ppc-tool-grid p,
.ppc-price-model p,
.ppc-pricing-bottom p,
.ppc-faq-list details p,
.ppc-contact-market span,
.ppc-reporting-principle p,
.ppc-ai-clarity p{
  font-size:15px;
  line-height:1.68;
}
.ppc-trustline span{font-size:11.5px}
.ppc-tool-grid p{color:#8592a5}.ppc-contact-market span{color:#93a0b2}

@media (max-width:680px){
  .ppc-hero-lead{font-size:17px;line-height:1.72}
  .ppc-microcopy{font-size:13.5px;line-height:1.65}
  .ppc-hero-copy .pill{font-size:11.5px}
  .ppc-trustline span{font-size:11.5px;line-height:1.35;padding:9px 10px}
  .ppc-answer-main>p:not(.lead),
  .ppc-waste-list p,
  .ppc-process-list p,
  .ppc-market-copy>p,
  .ppc-faq-list details p,
  .ppc-outcome-strip p,
  .ppc-campaign-card p,
  .ppc-inclusion-grid p,
  .ppc-measure-points p,
  .ppc-tracking-panel li,
  .ppc-tracking-panel>p,
  .ppc-check-list li,
  .ppc-cross-list li,
  .ppc-industry-grid p,
  .ppc-why-cards p,
  .ppc-90-grid p,
  .ppc-tools-intro>p,
  .ppc-tool-grid p,
  .ppc-price-model p,
  .ppc-pricing-bottom p,
  .ppc-reporting-principle p,
  .ppc-ai-clarity p{font-size:16px;line-height:1.72}
  .ppc-faq-list summary{font-size:17px;line-height:1.45}
  .ppc-process-list h3{font-size:20px}
  .ppc-section-nav a{font-size:12.5px}
}

/* Popup enquiry — intentionally page-specific so PPC CSS/JS stay isolated. */
.ppc-modal{position:fixed;inset:0;z-index:12000;display:grid;place-items:center;padding:28px;opacity:0;visibility:hidden;pointer-events:none;transition:opacity .22s,visibility .22s}.ppc-modal.open{opacity:1;visibility:visible;pointer-events:auto}.ppc-modal-backdrop{position:absolute;inset:0;background:rgba(3,6,11,.79);backdrop-filter:blur(14px)}.ppc-modal-dialog{position:relative;z-index:2;width:min(1050px,calc(100vw - 44px));max-height:min(830px,calc(100vh - 44px));overflow:auto;border:1px solid rgba(255,255,255,.12);border-radius:28px;background:#0a101b;color:#fff;box-shadow:0 50px 140px rgba(0,0,0,.56);display:grid;grid-template-columns:.76fr 1.24fr}.ppc-modal-close{position:absolute;right:18px;top:18px;z-index:3;width:42px;height:42px;border-radius:50%;border:1px solid rgba(255,255,255,.12);background:rgba(255,255,255,.04);color:#fff;font-size:24px;line-height:1;cursor:pointer}.ppc-modal-intro{padding:48px;border-right:1px solid rgba(255,255,255,.09);background:radial-gradient(circle at 15% 12%,rgba(47,115,255,.2),transparent 44%)}.ppc-modal-intro h2{font:680 43px/1.02 "Manrope",sans-serif;letter-spacing:-2.3px;margin:17px 0 20px}.ppc-modal-intro>p{font-size:15px;line-height:1.7;color:#8f9caf}.ppc-modal-points{display:grid;gap:10px;margin-top:40px}.ppc-modal-points span{font:600 12.5px/1.5 "Manrope",sans-serif;color:#93a3ba;padding:11px 0;border-bottom:1px solid rgba(255,255,255,.08)}.ppc-popup-form{padding:48px;display:grid;gap:14px}.ppc-popup-form label{display:grid;gap:7px}.ppc-popup-form label>span{font:700 11.5px "Manrope",sans-serif;color:#8f9cb0}.ppc-popup-form input,.ppc-popup-form select,.ppc-popup-form textarea{width:100%;border:1px solid rgba(255,255,255,.11);background:rgba(255,255,255,.035);color:#e8edf5;border-radius:12px;padding:0 14px;outline:none;transition:border-color .18s,background .18s;font:inherit}.ppc-popup-form input,.ppc-popup-form select{height:49px}.ppc-popup-form textarea{padding-top:12px;resize:vertical;min-height:96px}.ppc-popup-form input:focus,.ppc-popup-form select:focus,.ppc-popup-form textarea:focus{border-color:rgba(114,167,255,.55);background:rgba(47,115,255,.045)}.ppc-popup-form option{color:#111}.ppc-popup-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}.ppc-popup-consent{grid-template-columns:17px 1fr!important;align-items:start!important;margin-top:5px}.ppc-popup-consent input{width:15px!important;height:15px!important;margin:2px 0 0;padding:0;accent-color:#2f73ff}.ppc-popup-consent span{font:400 12px/1.55 "DM Sans",sans-serif!important;color:#75849a!important}.ppc-popup-consent a{text-decoration:underline}.ppc-popup-actions{display:flex;align-items:center;gap:18px;margin-top:6px}.ppc-popup-actions small{font-size:11px;line-height:1.5;color:#67768c;max-width:240px}body.ppc-modal-open{overflow:hidden}

@media(prefers-reduced-motion:reduce){.ppc-hero-art{transform:none!important}.ppc-hero-art-shine{animation:none!important}}

@media(max-width:960px){.ppc-modal-dialog{grid-template-columns:1fr;max-width:760px}.ppc-modal-intro{border-right:0;border-bottom:1px solid rgba(255,255,255,.09);padding:40px}.ppc-popup-form{padding:40px}.ppc-modal-points{grid-template-columns:repeat(3,1fr);gap:12px;margin-top:26px}.ppc-modal-points span{border:1px solid rgba(255,255,255,.08);border-radius:10px;padding:10px}}
@media(max-width:680px){.ppc-hero{min-height:auto}.ppc-modal{padding:10px}.ppc-modal-dialog{width:calc(100vw - 20px);max-height:calc(100vh - 20px);border-radius:21px}.ppc-modal-intro{padding:32px 20px}.ppc-modal-intro h2{font-size:35px;letter-spacing:-1.8px}.ppc-popup-form{padding:28px 20px}.ppc-popup-row{grid-template-columns:1fr}.ppc-modal-points{grid-template-columns:1fr}.ppc-popup-actions{align-items:flex-start;flex-direction:column}.ppc-popup-actions .btn{width:100%;justify-content:space-between}.ppc-modal-close{right:12px;top:12px;width:38px;height:38px}.ppc-popup-actions small{font-size:11.5px}}


.ppc-contact-market{position:relative;overflow:hidden}
.ppc-contact-market:after{content:"";position:absolute;right:-55px;top:-70px;width:180px;height:180px;border-radius:50%;border:1px solid rgba(114,167,255,.12);box-shadow:0 0 0 28px rgba(47,115,255,.022)}
.ppc-contact-market>*{position:relative;z-index:1}


@media(max-width:680px){
  .ppc-market-map{min-height:360px}
  .ppc-market-ring.r1{width:145px;height:145px}
  .ppc-market-ring.r2{width:245px;height:245px}
  .ppc-market-ring.r3{width:340px;height:340px}
  .ppc-market-core{width:62px;height:62px;border-radius:19px}
  .ppc-market-node.n1{left:17%;top:27%}.ppc-market-node.n2{right:16%;top:28%}.ppc-market-node.n3{left:15%;top:62%}.ppc-market-node.n4{right:14%;top:64%}
  .ppc-market-node:after{display:none}
  .ppc-market-label{left:22px;bottom:24px}
  .ppc-market-label strong{font-size:27px}
  .ppc-market-copy{padding:34px 24px}
  .ppc-market-copy>p{font-size:13.5px}
}
@media(max-width:420px){
  .ppc-market-map{min-height:330px}
  .ppc-market-ring.r3{width:300px;height:300px}
  .ppc-market-label{left:18px;right:18px}
  .ppc-market-label strong{font-size:24px}
}